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Adsense Publisher Toolbar For Chrome

Posted on February 22, 2012 in PPC

The AdSense Publisher Toolbar lets you view up-to-date information about your AdSense account while browsing your site in Chrome. The Toolbar uses the Google account you are logged into to provide both an overview of your earnings and performance, as well as ad overlays that provide in-page reporting. The AdSense Publisher Toolbar gives AdSense publishers [...]

Using PPC Adverts To Generate Traffic

Posted on December 25, 2011 in PPC

Attracting organic traffic to a website is extremely difficult, particularly when the website is new; unless the website is in a small niche, getting to the top of the search engines’ results will take time, effort and money, so website owners are forced to look to other traffic sources to bring in some traffic in [...]

DFP – DoubleClick For Publishers

Posted on December 21, 2011 in PPC

Have a website with advertising space that shows Adsense ads? Great. But what happens when you want to incorporate another advertising network? What happens when it’s an independent advertiser who wants to display ads only on certain settings, for example in a particular country or at certain times? In such cases, you should consider using [...]

Top Paying Keywords

Posted on December 19, 2011 in PPC

Google makes a lot of money from online advertising. In the twelve months ended June 30, 2011, Google made $33.3 billion in revenues. Of that, 97 percent ($32.2 billion) was from advertising. WordStream, a provider of software for keywords and pay-per-click marketing campaigns, has done research to discover which keywords receive the highest costs per [...]

Tips To Improve Adsense CTR

Posted on December 12, 2011 in PPC

As a blogger who has been using AdSense for making money online through your blog, you must have noticed the fluctuations you face on a day to day basis as far as your Adsense earnings are concerned. Moreover, you would have also witnessed quite low Click Through Ratio or CTR many times. There are various [...]